Gina Schaefer

GINA SCHAEFER

What makes Gina someone to listen to?

Dedicated to a strong corporate culture, Gina Schaefer and her leadership team have developed nine core values that they live by and measure their long-term success.

A passionate entrepreneur who grew her company from one to nine units in a nine year period, Gina now leads a multi-million dollar small business that employs 175 people in communities in the D.C. area.

Not one to be stumped by convention, Gina has challenged the male-dominated industry of
hardware to think well outside the box. Her passion for urban markets and the ability for
women to succeed in all aspects of the hardware industry - is evident in her drive to tackle
innovative solutions to profitably grow and advance her business as well as the businesses
of Ace retailers across the globe.

Gina has a myriad of real life experience at all levels of the business world including
corporate board governance Committed to the effort to help consumers understand the great need to revitalize their communities and shop local – Gina has tirelessly focused on the “Return to Main Street”
movement in her town of Washington, D.C. that promotes Shop Local campaigns and  community revitalization for Main Street America. This has resulted in a partnering with many local entrepreneurs and creating a D.C.- based competition to secure prime shelf space in her nine stores.

Industry Recognition

  • Recipient, Women who Mean Business award by the Washington Business Journal of 2009
  • Recognized as an industry Top Gun in 2011 by the National Retail Hardware Association
  • Honored by Profiles in Diversity Journal as one of its Women Worth Watching in 2013
  • Featured as a 2014 Truly Amazing Woman on Inkcadenscent TV

The audiences of some of her past speaking engagements include:

  • Women business owners
  • Small business owners
  • Multi-unit franchisees
  • Members of The Business Alliance for Local Living Economies
  • Members of Congress and the House of Representatives
  • High School, College and Graduate School students

Testimonials

Sit back and listen to Gina Schaefer. She is bright, witty, entertaining, and laser-sharp in her focus. Gina is determined to translate her love of people and her passion for business into determined advocacy to motivate those lucky to be mentored by her. Gina’s biography is unique and inspirational for those of us able to learn from her example. A small business owner for just eleven years, Gina is a clear success story as she and her husband have grown their chain of Ace Hardware stores to 9.

Gina “leaned forward” long before it was fashionable, parlaying her business acumen, market savvy and enthusiasm for women in business to not only be flourishing on her own, but to serve as a role model for women everywhere desiring a meaningful career in small business. In her role as a member of the Board of Directors of Ace Hardware Corporation, Gina is uniquely positioned to spread her message amongst the young, up and coming cadre of future business leaders at Ace. Don’t misunderstand me though: Gina is more than an advocate for women in business. She “gets” the importance of Main Street to the vitality and health of our economy and quality of life. On the local and national level, Gina is a tireless advocate for diversity and vibrancy in our local economies, and will share her knowledge about why shopping local makes such a huge difference.

Rick KarpOwnerCole Hardware

The response from our ENTIRE organization to Gina’s address has been overwhelming! We knew that the idea of our folks hearing about the world of hardware for Gina’s perspective would be valuable but we did not anticipate how they would react. Gina made it personal. Her personal story and her honest detail of the daily opportunities and struggles of an entrepreneur launched a sea of ideas from all of the E.A. Langenfeld and TouchPoint 360 Associates of how we can help Gina and all Ace Retailers better…Yeah!!, that’s our job and why our company exists!! Almost everyone that I spoke with directly after you and Gina left asked when she was coming back. Mission Accomplished!

Ron BurkeCEO E.A. Langenfeld/Touchpoint 360

The choice to ask Gina Schaefer to deliver the key note address at the 2015 Langenfeld Annual Meeting was a huge motivational success. Gina’s street level knowledge of the consumer, associate motivational needs and general business acumen made every theme she delivered something we could all relate to in our business. A simple focused presentation coupled with Gina’s embracing delivery style was met with a well-deserved standing ovation at the conclusion of the address.

Steven B HenleyPresidentE.A. Langenfeld Associate

From our first conversation Gina felt like an old friend; her enthusiastic personality coupled with her passion for service is not only contagious but refreshing. There’s no doubt Gina cares about her team, business and most important, the customer. Gina’s passion for community, small business and a desire to succeed allows her to successfully share her story while engaging with groups large and small. Gina was tremendous addition to our Customer Service Week celebration!

Lisa M. EverlyCorporate Manager, Customer Advocacy

Gina Schaefer wowed me from the first time we met, when I interviewed her for the cover of my business magazine, http://www.BeInkandescent.com. Not only is she smart, savvy, and incredibly successful, I was particularly taken by how she cares for her employees – especially those who need a second chance. Her work with nonprofit organizations, such as Jubilee Jobs and ThinkLocalFirstDC are evidence of her determination to make a difference in the communities where her nine Ace Hardware stores are located. Equally impressive is the fact that this strong woman is making strides in a male-dominated business – which is why we tapped her to be one of the first women profiled in our 2014 Truly Amazing Women TV series. Gina’s leadership skills, can-do attitude, and success as an entrepreneur make her a powerful role model for everyone hoping to make a difference, and build a sustainable business.

Hope Katz GibbsPresident, Inkandescent PR, FounderThe Inkandescent Group LLC

Gina quickly commanded the attention and respect of our elite independent tire dealers because she spoke with them as if she were one of them – a peer, a sister, and an entrepreneur fighting for survival. She methodically delivered a message of Tire Pros unity, of vision and of inspiration that validated our customers’ involvement in the partnership and system designed only to help them succeed.

Quick ChadwickTire Pros

I was recently pleased to welcome Gina Schaefer to a Hannaford Leadership Meeting where she served as an inspiring keynote speaker.
Hannaford, a successful regional grocer, is in the midst of identifying ways that we can enhance our delivery model through calculated risk-taking and changing paradigms. In an era of disruption, Hannaford is eager to learn from others about approaches that not only distinguish us in the markets where we do business, but also in ways that align with our strategy and core values.
Gina’s perspective was not only relevant but thought-provoking. Of particular interest were her views on engaging and supporting local communities, a cornerstone of both the Hannaford and the Ace Hardware model. She also provided insight to store-modeling for new geographies, including integration into urban markets and the “thinking out of the box” innovation required to achieve success in otherwise saturated areas.
Gina’s insight, wit, authenticity, and ability to connect with a diverse group of leaders around a common theme made her an exceptional addition to our annual summit.

Mike VailPresident of Hannaford Supermarkets