Gina Schaefer


What makes Gina someone to listen to?

Dedicated to a strong corporate culture, Gina Schaefer and her leadership team have developed nine core values that they live by and measure their long-term success.

A passionate entrepreneur who grew her company from one to nine units in a nine year period, Gina now leads a multi-million dollar small business that employs 175 people in communities in the D.C. area.

Not one to be stumped by convention, Gina has challenged the male-dominated industry of
hardware to think well outside the box. Her passion for urban markets and the ability for
women to succeed in all aspects of the hardware industry - is evident in her drive to tackle
innovative solutions to profitably grow and advance her business as well as the businesses
of Ace retailers across the globe.

Gina has a myriad of real life experience at all levels of the business world including
corporate board governance Committed to the effort to help consumers understand the great need to revitalize their communities and shop local – Gina has tirelessly focused on the “Return to Main Street”
movement in her town of Washington, D.C. that promotes Shop Local campaigns and  community revitalization for Main Street America. This has resulted in a partnering with many local entrepreneurs and creating a D.C.- based competition to secure prime shelf space in her nine stores.

Industry Recognition

  • Recipient, Women who Mean Business award by the Washington Business Journal of 2009
  • Recognized as an industry Top Gun in 2011 by the National Retail Hardware Association
  • Honored by Profiles in Diversity Journal as one of its Women Worth Watching in 2013
  • Featured as a 2014 Truly Amazing Woman on Inkcadenscent TV

The audiences of some of her past speaking engagements include:

  • Women business owners
  • Small business owners
  • Multi-unit franchisees
  • Members of The Business Alliance for Local Living Economies
  • Members of Congress and the House of Representatives
  • High School, College and Graduate School students


The response from our ENTIRE organization to Gina’s address has been overwhelming! We knew that the idea of our folks hearing about the world of hardware for Gina’s perspective would be valuable but we did not anticipate how they would react. Gina made it personal. Her personal story and her honest detail of the daily opportunities and struggles of an entrepreneur launched a sea of ideas from all of the E.A. Langenfeld and TouchPoint 360 Associates of how we can help Gina and all Ace Retailers better…Yeah!!, that’s our job and why our company exists!! Almost everyone that I spoke with directly after you and Gina left asked when she was coming back. Mission Accomplished!

Ron BurkeCEO E.A. Langenfeld/Touchpoint 360