Lou Manfredini


Lou Manfredini, Ace Hardware’s resident Home Expert, boasts more than 25 years of home improvement experience. Lou’s career in the industry began as a teen when he worked at a local Chicago hardware store. Lou worked as a carpenter during college and in 1985, started his own construction company renovating and building new custom homes.

Lou’s role as Ace’s Home Expert is just one of the many hats he wears. For more than fifteen years, Lou has been a home improvement contributor for NBC’s “The Today Show,” where he delivers tips and guidance to millions of homeowners across the country. His Saturday morning call-in radio show on Chicago’s WGN-AM, “The Mr. Fix-It Show,” dispenses three hours of helpful DIY advice every week.

Lou also produces and hosts the nationally syndicated TV show “House Smarts,” where he helps viewers improve and maintain their homes. On top of it all, Lou has authored five books chock-full of advice designed for first-time and veteran DIYers alike.

Lou and his wife own two Ace Hardware stores in the Chicago, IL area; he knows first-hand that Ace truly is “the helpful place”.


Lou is the “real thing” when it comes to passionately living customer service excellence and shares that message with clarity and humor. As a small business owner, he appreciates the practical side of customer service and every theoretical concept he presents is brought to a level of reality. We will definitely invite him back to our future conferences as a keynote.
C. William CrutcherPresidentNational Customer Service Association